Highs Dairy

Name: High’s Diary
Location: Baltimore, MD
Segment: Convenience Store

Challenges – Coffee sales were stagnant. High’s needed a better tasting coffee shop quality coffee and promotional support.

How Buffalo & Spring solved the challenges – S&D came in with a sustainable program of premium coffees, allowing High’s to sell more cups per day while increasing margins. Customers responded to the taste profile of Buffalo & Spring coffee and sales reached new levels never before achieved. Novel point of sale executions included A-Frame signs on the exterior of the store that cued customers early in the purchasing process.

 “We do not know where our coffee program would be without Buffalo and Spring. S&D has done more training with our people than just about any supplier that we have. The product stands alone. Because of Buffalo & Spring we have become a coffee destination.”
-Pat Kelly, Operations Manager, High’s Diary